Beginning as a friends & family intended concept, the Montreal based cashmere line has set its sights on those who adore comfort & beauty.
Designer Jo Smith: “I’m often very cold and would find myself looking for the softest yet lightest piece of fabric out there. Unimpressed with my findings, I started designing and developing scarves for my kids, and before even having an inkling that I would be more than that.
Naturally, people would gravitate towards the scarves whether it be a blanket on a plane, a walk when there’s a breeze, or just at home when I’d invite guests. It was everybody around me who encouraged what’s known today as JO SMITH”.
By identifying premium quality and design, Jo Smith Cashmere showcases a variety of products that remain unparalleled.